Colin Hakeman’s Resume

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Professional Experience

Senior Account Manager The Marketing Practice, Remote (role based in Seattle, WA), 2022-2023

Managed daily client communications and problem resolution for $1.5M campaign development business, defining deliverable parameters and ensuring adherence to timelines and strict project delivery standards.
Grew client engagement 363% by supporting delivery of campaign assets that drove $10 million in marketing sourced pipeline and 300% of benchmark engagement.
Led tactical creation of ABM account strategy workshops with client sales teams to define market opportunities and challenges, and build tailored campaign narratives, go-to-market messaging, and sales enablement content for account-based marketing campaigns, ensuring strategies and assets met client and end-customer needs and objectives.
Generated competitive intelligence and market research, and crafted and presented project briefs (plans) to key stakeholders. Ensured cross-functional team adhered for successful delivery of 25 simultaneous projects.
Served as voice of the customer (clients) for six agency departments and subject matter expert for three client teams.
Ensured compliance and alignment with key strategic insights, account plans, messaging, client KPIs, brand
guidelines, and use cases for projects across marketing channels.
Defined parameters for agency product teams to bring new offerings to market, and positioned their value
proposition to key customers, generating an additional 2.6% in incremental revenue beyond retainer.

Account Executive Transmission Agency, Remote (role based in San Francisco, CA), 2021-2022

Led daily project tactics and client and vendor communication to grow and sustain $500k account portfolio.
Grew client engagement 363% by supporting delivery of campaign assets that drove $10 million in marketing sourced pipeline and 300% of benchmark engagement.
Created and presented briefs, market and audience/persona analyses, estimates, SOWs, forecasts, and data reporting for successful scoping, monitoring, and completion of 17 programs across 8 key growth account clients.
Oversaw coordination of global ABM lead generation campaign that engaged domestic and international creative, strategy and account teams, client marketers, and sales teams to generate 2x KPI senior-level leads.
Engaged as consultant to client marketing leadership and product marketing teams on projects generating market research, product positioning and messaging, and website design strategy revisions for enhanced lead conversion.
Guided digital media, strategy, content, and creative teams to deliver digital media campaigns, creative, content pieces, and omnichannel campaigns, ensuring strategy, deliverables and analytics satisfied client goals and needs.

Assistant Account Executive Transmission Agency, Remote (role based in San Francisco, CA), 2021

Facilitated and documented internal and client communication to drive project process and completion and ensure timely completion of crucial project deliverables for projects across three key clients.
Collaborated across activation and creative teams to prep and launch successful B2B ABM campaigns.
Researched, reported and distilled essential client and marketing trend information to ensure relevancy.

Aquatics Coordinator (Program Manager), Willamette University, Salem, OR 2018-2020

Owned complete rebuild of aquatics department culture, practices and operations as first Aquatics Coordinator.
Led a team of 10 lifeguards, including staffing, training, scheduling, hiring, and risk management.
Recruited and supported new partner programs increasing facility revenue by over $16,000.
Created, planned and implemented pool programming that increased pool utilization by 50%.

Bachelor of Arts, Willamette University Salem, OR

Economics and English Major, History Minor.
4-year varsity student-athlete in swimming.
Awarded 2020 Men’s Senior Scholar-Athlete Award for highest cumulative GPA of any Class of 2020 student-athlete.

4As Institute of Advanced Advertising Studies

4As (American Association of Advertising Agencies) continuing education course simulating agency pitch process.

University of Sydney Sydney, NSW, Australia

Sehome High School Bellingham, WA

Special Olympics Head Coach Marion County Special Olympics, Salem, OR

Organized safe swim practices for Special Olympics swimmer athletes and their families.
Recruited, encouraged and led team of seven assistant coaches.

Food Bank Logistics Volunteer Whatcom Covid-19 Unified Command, Bellingham, WA

Eagle Scout Troop 4007, Bellingham, WA